Aenova named industry-leading "Innovative Product Provider 2025" in the pharmaceutical sector
Starnberg, 17.10.2025
Aenova has been ranked number one in the pharmaceutical industry in the "Innovative Product Provider 2025" study. The study was conducted by the SZ Institute of the Süddeutsche Zeitung in collaboration with the Cologne-based analysis institute ServiceValue.
The study, conducted by the SZ Institute of the Süddeutsche Zeitung in collaboration with the Cologne-based analysis institute ServiceValue, evaluated company data as part of social media monitoring. The topics covered included innovation, product novelty, technology, and quality. Between July 2023 and June 2025, approximately 3 million mentions of 9,250 companies and brands from several hundred million online sources were collected and evaluated.
Data collection for social media monitoring was carried out in two steps: First, freely accessible online content from German-language domains containing the relevant search terms was collected. In the second stage, artificial intelligence was used to analyse the collected texts in terms of topic and tone.. The performance measurement was based on a 20% weighting for each of the topics of quality, technology, and product innovation. The topic of innovation was weighted at 40%.
With a full score of 100 points, Aenova was able to position itself in first place, setting the benchmark against which other renowned market competitors were evaluated. The company always provides the public with comprehensive and timely information about the various developments within the Aenova Group. Thanks to its consistent focus on innovation in its corporate strategy, Aenova is regularly mentioned in online channels and is increasingly perceived as a highly innovative company.
"This award recognizes the online communication surrounding the entire Aenova Group portfolio, its development services and innovative special technologies, as well as its high-volume manufacturing capacities. It also includes other publications, e.g., on the Aenova Group's commitment to sustainability, social engagement, and training," explains Dr. Susanne Knabe, Head of Corporate Communication & PR at the Aenova Group.