“Saving lives together.” Group-wide registration campaign at Aenova
Starnberg, 01/08/2025
Under the mottos “Saving lives together. Helping leukemia patients,” Aenova launched a broad-based, group-wide registration campaign in early summer 2025 to help leukemia patients. Around 500,000 new cases of leukemia are diagnosed worldwide every year.
In such a registration campaign, healthy employees can be typed and registered in a database so that they can potentially be available as stem cell donors for leukemia patients if a match is found. By registering, anyone can help save lives.
The campaign was very well received and was supplemented by a patient talk at the Regensburg site, which specializes in the manufacture of cancer drugs and immunosuppressants.
How does a registration campaign work?
It begins with expert information and education on the topic of registration and stem cell donation.
This is followed by the collection of the donor's data.
Finally, a simple cheek swab is taken. The cells collected are used to determine tissue characteristics and are entered into a global stem cell database.
The registration campaigns are carried out at Aenova's five locations in Bavaria in collaboration with the experienced teams of the non-profit organization “Stiftung Aktion Knochenmarkspende Bayern e.V.” (Bavarian Bone Marrow Donation Foundation). Regional organizations are also involved as partners at the other Aenova Group locations.
The group-wide registration campaign is another building block in Aenova's corporate social responsibility program.
"As a CDMO, the Aenova Group is an important player in global pharmaceutical supply. Our customers – and therefore patients worldwide – are our top priority. With our registration campaign “Saving lives together. Helping leukemia patients,” we can provide additional help, because every registration counts,“ explains Dr. Susanne Knabe, Head of Corporate Communication. ”This is a great joint success. Thank you to all employees who have already registered and who are participating in the campaign!"
Registration campaign and patient presentation (photos: Aenova)Detailed information about the campaign before the cheek swab is taken (photos: Aenova)