Head of Marketing (f/m/d)

for our headquarter in Starnberg, Germany

The Aenova Group is one of the leading companies in the pharmaceutical and healthcare industry. With high quality standards, innovative technologies and a clear future orientation, Aenova has become Europe's market leader for the development and production of all common dosage forms and product groups in the business-to-business sector. The company which has its headquarters near Munich (Germany), operates 15 production sites and several sales offices in ten countries throughout the world. More than 4.300 employees contribute to the group’s success.

Position overview:

We are seeking a dynamic and results-driven Head of Marketing (f/m/d) to lead our marketing efforts and drive the growth of our company. The ideal candidate is a strategic thinker with a proven track record of developing and executing successful marketing strategies.

This role requires a combination of creativity, leadership, analytical skills and a deep understanding of various marketing channels. In this pivotal role, we are searching for an individual who possesses not only the vision to lead but also the hands-on expertise to roll up their sleeves and execute independently. You will be in a unique position to lead the building and development of a team of 1-2 persons from the ground up. As a key member of our organization, you will be instrumental in shaping and cultivating a team that mirrors your commitment to excellence and innovation.

What can you expect?

Strategy and Leadership:

• Develop and implement a comprehensive marketing strategy aligned with the company's overall goals and objectives
• Create, develop and manage the corporate strategic marketing plan (short and long)
• Provide strategic guidance on brand development, positioning and messaging

Campaign Management:

• Oversee the planning, execution and optimization of multi-channel marketing campaigns to generate leads, increase brand awareness and drive customer acquisition
• Organize regional marketing events, execute tradeshows, events, seminars for the identified markets
• Collaborate with cross-functional teams to ensure consistent messaging and integrated campaigns across all channels including digital, social media content, events and more
• Work across boundaries with different lines of business and with regional leaders to develop key strategies, plans and tactics to increase the organization’s image and reputation

Brand Management:

• Maintain and enhance the company's brand identity, ensuring consistent branding across all marketing materials and touchpoints
• Develop and execute strategies to enhance brand visibility and reputation in the CDMO market

Market Research and Analysis:

• Conduct market research (VOC campaigns) to identify trends, customer needs and competitive landscape to inform marketing strategies
• Utilize data-driven insights to make informed decisions, optimize campaigns and measure ROI on marketing initiatives

Digital and Online Marketing:

• Drive the digital marketing strategy, including SEO, SEM, social media, email marketing and online advertising, to increase online visibility and engagement
• Stay updated with digital marketing trends and emerging technologies, ensuring the company remains at the forefront of online marketing

What should you bring?

• Bachelor's degree in Marketing, Business or a related field; Master's degree is a plus
• Proven experience (5+ years) in marketing roles, preferably within healthcare industry
• High degree of self-initiative, clear prioritization, confident appearance in dealing with internal and external contacts
• Experience in working in large, complex organization where working across boundaries and leading through influence are critical to success
• Strong understanding of marketing principles, strategies and tactics, including digital and traditional channels
• Demonstrated ability to inspire a team, fostering a collaborative and innovative work environment
• Track record of successfully managing budgets and driving measurable results
• Experience with marketing tools and CRM systems
• Adept at staying up-to-date with industry trends and emerging marketing technologies
• Proficient in English and German (written and spoken)

We offer a growth-oriented, dynamic and international environment, which offers challenging tasks across the sites as well as active participation opportunities.

If these tasks in a future-proof corporate group attract you, then we would like to get in touch with you.